Tag Archives: poverty reduction

Reducing Poverty in Your Community by 10%: A Tipping Point

Ending poverty is the clear-cut mission of Circles USA, but many people feel it’s impossible. However, Circles has two decades of evidence that with support, people can leave poverty behind. So, how do we get to numbers that show a distinct reduction in poverty across a community, a state, or the nation? How do we reach a “tipping point”?

That’s part of the Circles strategy to bring together community resources and help to formulate a plan to reduce a community’s poverty rate by at least 10%. By demonstrating that a 10% reduction of poverty can be achieved, we believe that tipping point will occur, creating the momentum needed to not only reduce poverty, but to someday end it altogether.

What’s a Tipping Point?  

Malcolm Gladwell popularized the idea of a tipping point in his 2000 book, The Tipping Point: How Little Things Can Make a Big Difference. Gladwell described it as a pivotal shift in popular opinion: “a magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” 

Scientists at Rensselaer Polytechnic Institute found that when just 10% of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. “When the number of committed opinion holders is below 10 percent, there is no visible progress in the spread of ideas. It would literally take the amount of time comparable to the age of the universe for this size group to reach the majority. Once that number grows above 10 percent, the idea spreads like flame,” said Boleslaw Szymanski, the Claire and Roland Schmitt Distinguished Professor at Rensselaer.

Inspired by this evidence that, as anthropologist Margaret Mead suggested, “a small group of thoughtful, committed citizens can change the world,” Circles USA engages with communities committed to reducing poverty in their geographic footprint by at least 10%. 

How does Circles USA support communities to reduce poverty by 10%? 

Together, Circles USA and participating communities navigate four major stages of development:

ASSESSMENT—Asking questions: “Are we committed to the work of ending poverty in our community? Do we have the leadership and resources to start a Circles chapter? Are we open to supporting all community members to thrive?”

CIRCLES IN THE MAKING—Getting started: If your community is ready and willing to start Circles, you will enter into a planning agreement with Circles USA to lay the foundation for how a Circles chapter will outpicture in your area. With training and personalized design support, the community collaboration is crafted to support a Circles chapter.

CIRCLES DEMONSTRATION—Taking action: You are now implementing Circles to support families out of poverty, building intentional relationships, and impacting your community as people are not only moving from surviving to thriving but also finding their voice to become advocates for important changes. 

SCALE TO A TIPPING POINT—Moving forward: Your Circles chapter is getting results and you can see the potential of growing Circles into more locations in your community to have a greater impact.


Circles USA Chief Learning Officer, Kamatara Johnson

The Circles model combines direct services for families experiencing poverty with bold systemic change. For more about our results, please see our latest Impact Report.

The time has come to intentionally pursue the end of poverty in our nation, in our lifetime!

Contact me to learn more: kamatara@circlesusa.org


© 2022

Lives Transformed Volume 3: Part 3 Patricia Zepeda

Our latest installment of Lives Transformed features three different, but equally inspiring, Circle Leaders from across the United States and Canada—all winners of our 2021 Impact Award. The Circles curriculum supports each person’s efforts to “break through” and expand what they think is possible: for themself, their family, and their community. As Circle Leaders reach milestones in their journeys toward financial stability, we document their achievements to highlight joy and hope as valuable tools in combating poverty.


“All my well-being now, I got it from people in Circles. It’s perseverance and trust.”

—Patricia Zepeda, Circles Canada, Simcoe County, Ontario


I grew up with my grandparents in El Salvador. When I was 18, my life took a drastic turn when I stayed with my girlfriend’s family overnight, against my father’s wishes. Then all the changes happened in my life because my children’s father didn’t allow me to do anything. I later had three children by my girlfriend’s brother. He was a very abusive person. I escaped El Salvador with my three young children in 1990. We left our home country and went through Mexico and the United States with only the clothes we were wearing. I left everything I knew for the dream of things to come. 

By 2018, I had been living in Canada for 25 years. My life was not good when I came here; I was using Ontario Works (social assistance), facing depression and anxiety, and I couldn’t make financial ends meet. I met a Circles staff member, Vicki Hannan, when I was taking classes at the local library—any course that was free, I’d take it! So when Vicki called and explained the Circles model to me, I said, “okay.” 

I was like a zombie when I started Circles classes. I didn’t celebrate birthdays or Christmas. I didn’t have the education I needed. When you’re experiencing poverty, you’re ashamed. You lack a lot of things that can get you ahead in life. Then the universe opened up for me. My angels came. Little by little I started to feel more at ease with everyone there, and I began to understand: I have to get up and do something for my life. Circles helped me see why I was struggling, the trauma that I carry from my past.

In Circles, we go and work in the garden, we celebrate things. A lot of us get jobs. I went back to school for additional English classes and then graduated as a Personal Support Worker; now I’m employed through the County of Simcoe and I’m doing something that I love to do—working with the elderly in hospitals and in hospice. And I was able to realize the goal of purchasing my car! 

I open up to my Ally, Simone Latham, about everything, and she’ll listen to me. We have fun, we spend time outdoors in the snow. And she’s always there—our partnership is made in heaven.

All my well-being now, I got it from people in Circles. It’s perseverance and trust. We come with different problems in life; but in Circles, it doesn’t matter. We’ve got you. We’re gonna be patient with you. There is nothing in this life if we aren’t together, if we’re not giving a little bit of love to each other.

Lives Transformed Volume 3: Part 2 Deb Brown

Our latest installment of Lives Transformed features three different, but equally inspiring, Circle Leaders from across the United States and Canada—all winners of our 2021 Impact Award. The Circles curriculum supports each person’s efforts to “break through” and expand what they think is possible: for themself, their family, and their community. As Circle Leaders reach milestones in their journeys toward financial stability, we document their achievements to highlight joy and hope as valuable tools in combating poverty.


. “Circles is truly circles. It comes back around and it benefits so many people.”

  —Deb Brown from Circles Troup County, GA


I grew up in New Hampshire with my three brothers and my parents. We lived in a one-bedroom trailer. My mom was a stay-at-home mom and my dad was a mechanic. We often didn’t have enough food. My dad didn’t want anyone to know we were poor, so we never got any help – not even free lunch at school.

I got into a lot of financial difficulty with my ex-husband through the years; he broke the law and left me with no car, no money and two weeks to find a place to live. I had been driving a school bus for students with disabilities for a couple of years, but I couldn’t make it on that salary. I didn’t think that I was living in poverty. But I needed help; I felt like I was being swallowed.

I heard about Circles when a staff member, Holly Roberts, came to one of our bus driver meetings. I knew I needed to make some changes and so I wanted to try out Circles. When I drove to my first Circles meeting, I sat in my car. It was literally the first time I’d done anything since my divorce. I hadn’t gone to church or any activities—nothing. I did finally get out of the car and go to the meeting, but honestly, I was embarrassed because I knew some of the people. But I was surprised: everyone was so welcoming to me, and eventually it got easier. 

Circles has helped me make connections that have changed my life, and they have made all the difference to my mental health. I had Facebook memories popping up all the time, traumatizing me. I realized I needed to turn off that feed. So that became a first goal. I wrote it down and gave it to Holly, our Circles coach, and she made sure I owned up to it. My Circles people connected me with a great counselor too, and I’ve made progress. These early successes gave me hope and the belief that I could continue going forward.

Making goals for financial stability was really hard. The first time we did a goal-building activity in Circles, I didn’t have one. Why would I have a goal? It’s not going to go anywhere, I thought. It’s easy to get frustrated and say, I can’t deal. And then the disappointment keeps building and building. But I knew that I wanted to buy a house. So we did the pie charts to show how much you should spend, and then we did the budget. Circles helped me figure out how to increase my credit score. I started paying off my credit cards. I saved all my extra unemployment money toward the down payment and moving costs. When my lease was up, I stayed with my daughter for a month and saved that month of home bills. Honestly, I couldn’t have done it without Holly saying ‘You can do this! You CAN do this!’ In the summer of 2020, I bought a house! 

And my Circles connections have worked to help so many of my students with disabilities on the bus that I drive, it’s just amazing. Some students are close to homeless. I’ve had kids on my bus that lived in tents. We work together at Circles so we can afford Christmas presents for them. I have shopped for every kid on my bus. I always thought that if I changed one student’s life, that’s a lot. But now I’m changing all of these lives. Circles is truly circles. It comes back around and it benefits so many people.

Circles has connected me to so many people and so many resources. Sometimes it’s big, sometimes it’s just encouragement, but it saved my life.

Lives Transformed Volume 3: Part 1 Khyle Martin

Our latest installment of Lives Transformed features three different, but equally inspiring, Circle Leaders from across the United States and Canada—all winners of our 2021 Impact Award. The Circles curriculum supports each person’s efforts to “break through” and expand what they think is possible: for themself, their family, and their community. As Circle Leaders reach milestones in their journeys toward financial stability, we document their achievements to highlight joy and hope as valuable tools in combating poverty.


        “The name of the organization says a lot: If you don’t know somebody in your immediate circle, they know somebody in their circle.”

—Khyle Martin from Circles Columbus, GA


My mom was a single parent, but she always made the best of it so that it didn’t appear we were struggling. We didn’t have a great financial situation though — she didn’t know a lot about how finances worked when I was growing up. Had there been a Circles program back then, I’m sure my mom would have loved to attend it.

I had studied business and finance in school, but for a long time I was doing a lot of warehouse work. I have epilepsy, and I was doing jobs that weren’t safe for my medical condition. I had to find something that was safer, but I didn’t know how to start that journey. I went into the rent office one day, and they had a flyer for Circles. Your goals aligned with my goals. So I gave Circles a call.

Circles matched me with volunteer Allies who were able to support me, even if I just needed someone to talk to. Anything that would have set me back, I had help. I love my Allies, Jane Wilson, and a couple named Scott and Mary-Virginia Wehrenberg. I love them being in my corner. The name of the organization says a lot: If you don’t know somebody in your immediate circle, they know somebody in their circle.

Circles helped me create SMART (Specific, Measurable, Achievable, Realistic and Time-bound) Goals, too. For the first time, I looked at the way I save versus the way I spend. When you go to school for business, they show you how to keep a book balance. But you still may not know you shouldn’t be spending over 30% of your income. It’s a lot of info that should have been brought up in high school or college or earlier on.

With the professional communications tools that I developed in Circles, I learned how to talk to different people in the workplace. It gave me the tools I needed to first gain an entry level job in a call center. Within two years, I won the job of business analyst. 

And Circles is such a family atmosphere. My kids developed a strong friendship with the children of my Allies—I loved that. They would be excited to show me things they learned in the Circles youth program about saving money. Anytime I knew there was a workshop coming up, I made sure we were there. I wish I’d had someone to teach me those things when I was their age, and now I want to make sure they know. 

To those considering joining Circles, or funding Circles, or volunteering with Circles, do it! This is a good thing. The education and the staff and the relationships are all life-changing.”

Circles USA Hosts Virtual Leadership Conference

Circles USA’s Leadership Conference: April 19-23, 2021

2020 brought so many people to the breaking point. Families struggled to make ends meet. Volunteers and staff gave everything they had. In the face of unprecedented economic insecurity, let’s come together to strengthen our breakthrough solution.

  • BREAKTHROUGH – VISION: How to develop a bold plan for reducing poverty?
  • BREAKTHROUGH – SYSTEMS: How to move from poverty management to poverty reduction?
  • BREAKTHROUGH – JOBS: How to find job pathways for workers with low incomes?
  • BREAKTHROUGH – ISSUES: How to tackle Big View issues like the cliff effect, housing, and transportation?
  • BREAKTHROUGH – RESULTS: How to evaluate and grow your impact?
  • BREAKTHROUGH – RELATIONSHIPS: How to make meaningful connections during the pandemic?
  • BREAKTHROUGH – STORIES: How to elevate stories from our mission-driven community?

Save the date to join Circles USA online to be inspired, share innovative practices, and work together to create breakthroughs for your community.

See your CUSA newsletter for the link to purchase your conference tickets at the early bird rate.  Contact Gena for more information: gena@circlesusa.org  

Circles Green Bay Hosts Poverty Symposium

As part of their Poverty Reduction Lab initiative, Circles Green Bay, led by Jen Schmohe, hosted a public discussion to generate a shared vision for 2021 priorities with regard to large scale poverty reduction in Brown County, WI.

The session on January 14, 2021 focused on how to leverage resources for young adults in the 18-32 year old age range and successfully connect them to in-demand career pathways. Jen Schmohe appreciated the diversity and number of attendees who are interested in this important work.


“We need to continue the dialogue, look for others to join the work, and strive to develop new responses for the narratives of poverty.

By focusing on the young adult age range of 18-32 with our poverty reduction efforts, we will be able to set benchmarks for success and rally organizations to exert urgency in the pursuit of self sufficiency and stability for the households that are the future of Green Bay’s vitality.”

— Jen Schmohe from Green Bay, WI


As pictured here, featured speakers included:

  • Troy Murphy, GBCC Senior Pastor
  • Scott Miller, Circles USA
  • Jen Schmohe, Circles Green Bay
  • Spencer Bonnie of Achieve Brown County
  • Robyn Davis and Sarah Inman of Brown County United Way
  • Cheryl Detrick of NEWCAP
  • Amber Edwards, former Circle Leader
  • Natalie Bomstad of Wello

Their next poverty reduction meeting is already scheduled for March. Congratulations on a successful launch of this community-wide initiative.

Lives Transformed Volume 2: Covid-19 Stories – Part 4

Lives Transformed Volume 2 will introduce you to four Circle Leaders who have changed their lives with Circles even in a time of COVID-19.  Here is Part 4 in a 4 part series honoring the hard work and dedication of our Circle Leaders and their supporting chapter.


“Circles opened the door to finding my passions and following my dreams.”

— Alyssa from Clearfield, UT


My family never worried about money until 2013 when my parents divorced. I was 14. This created some big changes for my mom, my brothers, and me. We went from a six-figure income to living on government assistance of a thousand dollars a month. It was hard for my mom to ask for help, but one day while at the local food bank, she heard about Circles and decided to give ita try.

My mom and I were both pretty shy, so when we first started going to Circles, we tended to hide in the corner and didn’t really talk until someone talked to us. I wasn’t old enough to be with the adults, so I played games with the kids. After awhile, I started to see a change in my mom. She saw how everyone at Circles was friendly and welcoming. Because everyone really cared about each other, she believed it was worth it to keep going. Once my mom completed the training and was matched with an Ally, she really started coming out of her shell—and so did I.

I wanted to make Circles a better experience for teenagers like me. So I talked to Lamont Hampton, ourchapter director, and he encouraged me to start a program for teens. I began with the financial literacy curriculum used in my high school and quickly financial changes. I wanted teens to understand how credit works and how to get a loan or even buy a house. I looked for other teenagers who were passionate about these issues and asked them to become Allies for our youth in Circles. We even started a podcast, “Poverty from the Mindset of a Teen,” and recorded three sessions before Covid-19 struck.

Even though life during the pandemic has been tough, our Circles chapter has kept going. We have actually helped our community grow closer despite the need for physical distance. Part of that included “Circles Invasions” where we offered Zoom sessions five days a ​week ​using a different theme each day. We connected online and even did yoga together. We didn’t stop with virtual connection. People from Circles dropped off fun snacks and organized surprise birthday messages in chalk on sidewalks and driveways for our Circles family. There has been so much caring and encouragement throughout this time.

Last winter, my mom became the first college graduate in her family when she graduated with her RN. She became a licensed nurse this past September. I am so proud of her! I’m following her lead and have started college. I am going to be a lawyer and advocate for the wrongly accused. But just because I’m in college doesn’t mean I have stopped going to Circles. It may be a 45-minute drive, but I’d drive a lot farther than that for Circles. Circles has changed me. I’m no longer the shy kid hiding in the background. I have found my voice and know that I can be a part of creating something positive for other youth. Circles has opened up opportunities for me to lead and helped me heal from the trauma connected with poverty. I can think of nothing better than to do the same for other youth like me!

Lives Transformed Volume 2: Covid-19 Stories – Part 3

Lives Transformed Volume 2 will introduce you to four Circle Leaders who have changed their lives with Circles even in a time of COVID-19.  Here is Part 3 in a 4 part series honoring the hard work and dedication of our Circle Leaders and their supporting chapter.


“I didn’t have healthy role models growing up. Because of Circles, I am becoming the parent I want to be for my kids.”

— Eve from Derby, KS


I grew up moving around a lot because my dad was a drug dealer and both my parents were users. At the age of 10, my mom died from Hepatitis C. My dad got remarried when I was 11, but I never felt accepted by my stepmom. I attempted suicide and ran away from home for my own safety. Unfortunately, I kicked a police officer who thought he was helping me by trying to take me home. This resulted in me being charged with battery of a law enforcement officer, and I was put into foster care.

I bounced around different homes—some within my own family—but I was so traumatized from my young childhood that I tried to take my own life again. At this point, my dad completely abandoned me, and I spent the rest of my childhood in a group home for children. This was the first place I experienced stability.

When I was 17, I tried to go back to my dad, but my stepmom wouldn’t allow it. I then met a 29-year-old and married him. We had three children and divorced when my youngest child was just 2 years old. I met another man who seemed amazing but started abusing me within a year and almost killed me. Two more abusers were part of my life after this, and I lived in fear for several years. I lost job after job due to PSTD and constant worry about someone coming after me. My sister helped me move to a different city and got me connected with a case manager. I thought I was doing OK because my kids were fed and my bills were paid, but the case manager pointed out that I was getting help from the food bank and local churches. She ultimately helped change my life because she introduced me to Circles.

I was learning how to rebuild my life as I worked my way through the Circle Leader training. After I finished the training, I moved to another city and contacted the Circles chapter there. The director asked me, “What do you want for your life, Eve?” And this helped me take the steps needed to move out of a roach-infested apartment and start saving enough money to buy a house. Circles has given me the strength to hope for something better for my family and gain the tools and connections to make it happen. Getting my high school diploma was one of the goals that my Circles family wouldn’t let me give up on even though there was a pandemic. I had dreamed of what it would be like to wear a cap and gown, and when my graduation ceremony was canceled, my Circles family hosted a ceremony just for me. I wore my cap and gown! It was better than I imagined and all the more special because I was celebrating with the people who had cheered me on all along the way! I started college in August, 2020. I have been clean and sober for over six years and now serve as the Coach for my local Circles chapter.

Circles has provided a place of stability for both me and my children. Even though I didn’t have loving and supportive parents as a child, the director of my Circles chapter has modeled the kind of care and concern I want to give my own children. Now I have the opportunity to do that for my kids and other Circle Leaders.

As the Circles Coach, I have a special bond with each Circle Leader because I have something in common with each person. Childhood trauma? I experienced a lot. Addiction? I’ve been there. Abuse? I am a survivor. That connection with our Circle Leaders has been really valuable during Covid-19. I call my Circle Leaders every week to check in and encourage them, to make sure they keep moving toward their goals. It has taken a lot of extra work, but it is worth it. It helps me keep going on my goals too! I want to encourage others who are experiencing the same challenges I had.

Lives Transformed Volume 2: Covid-19 Stories – Part 2

Lives Transformed Volume 2 will introduce you to four Circle Leaders who have changed their lives with Circles even in a time of COVID-19.  Here is Part 2 in a 4 part series honoring the hard work and dedication of our Circle Leaders and their supporting chapter.


“My story isn’t special. It’s the story of so many people that don’t have the ability to tell theirs.”

— Amber from Green Bay, WI


When I found Circles, I was at rock bottom. I was homeless and couch surfing with my two-year-old daughter who has cystic fibrosis. I was working three jobs, had five case workers, and still couldn’t find housing. I was running out of money and resources and looking for some direction. I heard about Circles while attending a required job readiness training class. I liked what I heard, but I also could tell that I would not benefit from this program unless I went all in. And so I did.

I have made a lot of progress, but that hasn’t come without significant setbacks. As of today, I am halfway to where I want to be. I have a good-paying job in a position that I am relatively good at. I have achieved the Circles goal of 200% of the poverty level. But along the way I got nailed with the cliff effect, twice! I got a great job and then an unbelievable raise within two months of being hired. With each increase in pay, I lost benefits that my pay increases didn’t make up for. I felt particularly distraught when I lost medical benefits for my daughter. But my Allies were there for me. They picked up food for me, helped get my daughter to doctor’s appointments while I was at work, and reminded me constantly that I was doing much better than I had been just a few of months before. They provided the support system that I desperately needed.

When the pandemic hit, it felt like just one more blow. I was worried about my daughter since we weren’t able to leave home. However, our Circles chapter decided to go virtual during the shutdown, so that helped. More importantly, both our Allies and other Circle Leaders regularly checked in on us—especially since they knew my daughter missed her friends from Circles. Our Circles director and coaches have been creative in orchestrating in-person, socially distanced, outdoor activities this past summer that allowed my daughter to interact with her friends again. These activities are helping my daughter recognize the voices and needs of others.

The last two years have taught me that there are no limits to what I am capable of achieving. I have achieved a lot on my own, but Circles people have helped me recognize capabilities that I didn’t know I had. I did not know that I could stand in front of a crowd of people. I didn’t know that I could be a part of changing the system that has failed me and so many others. I didn’t know that sharing my story could make a difference. I didn’t know that I had enough courage to acknowledge my own actions that brought me into poverty. I’m now involved in local politics and working to address minimum wage and other issues that affect people in poverty.

My story is not extraordinary, but now I’m not afraid to share it. When I started Circles, I was homeless. But I worked hard, started a new career, and graduated from Circles. Now I give back as an ambassador to the community. I am not done with Circles because the system has to change. It is not good enough that I made it. This is a struggle for so many people. People shouldn’t have to work three jobs and be homeless. They shouldn’t have to lose their childcare benefits or fall off any other cliff when something is just beginning to go right for them. I’m doing something about it!

For me, thriving means not living under the anxiety and fear that what I have is all going to go away. I don’t feel that fear the way I used to. Circles has provided people to help me overcome life’s rough spots, which has opened opportunities for me to advocate for others and make lasting systemic changes.